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7 Retailers With Exceptional Blogs

1. Mr. Porter

Mr. Porter describes itself as the "premier global online retail place to go for men's style" - meaning you can choose from men's clothing from high fashion brands.

A few a lot of extra companies accomplishing this - like the brands themselves - so just why is Mr. Porter so successful? Mainly because of their intense concentrate on editorial content on men's fashion & lifestyle that completely complements its products.

Yes it's true - blogging is not only for females. Men are every bit as good of a market to blog for.

Why it's Exceptional

Mr. Porter's blog

The Journal will be the ultimate men's style source. Remember J. Peterman's outlandish product descriptions from Seinfeld? This can be the tactic that Mr. Porter has had - albeit in a great way - which has given them such success. Each week, they publish their lists in the top fashions - a recent article went into great detail about "Bold Knits" and how men like Kurt Cobain and Robert Redford wore them impeccably.

Additionally, they write lifestyle articles aimed directly at their target market. Think of the young affluent male shopper: He is not only pondering fashion but in addition which exotic destination to travel to next and possibly about engaged and getting married - since many do around a certain age. The Journal goes into the mind of such shoppers with articles about these topics published by the target market themselves.

2. Allstate

Whilst not a typical "blog", Allstate's Teen Driver Program on their site is a superb method to obtain information and activity for teen drivers - in addition to their parents - that are planning to get their license. They feature helpful videos and games for teens to assist them to learn to drive, yet still time providing helpful information to overly-anxious parents - it is known as Shrek by means of protection website.

Why it's Exceptional

Allstate provides content that targets customers at exactly the perfect time - after they will be obtaining their license for the first time and you'll be needing insurance. If they have the euphoria of having that license are going to very inclined to come up with Allstate because the spot to get insurance from - all things considered, they helped them gain access to the vehicle they are insuring.

This content - specifically the games - that they're providing is fun! Teenagers wouldn't like to read another textbook concerning how to drive, so providing an interactive game for them to study on is a wonderful way to acquire them engaged.

3. Bluefly

Bluefly includes a few blogs that talk about the usual fashion news - however BlueTube channel is really unique & exceptional content.

As well as desired to investigate the closets of the favorite Reality TV stars? BlueTube gives you direct access for their closets - supplying you with an intimate explore their life.

Why it's Exceptional

It's personal and intimate. For fashion enthusiasts the closet is the sanctuary - and getting immediate access to trendsetter's closets is a lot like getting invited for the cool kid's house. If you can provide your customers an internal examine someone whose opinion they value highly, they are going to eat up.

4. Anthropologie

Anthropologie includes a beautifully crafted distinct goods that ranges from clothing to furniture - creating a complete lifestyle brand. It's blog - the MAGAZINE - includes rich articles about artists, locations and merchandise that ooze craftsmanship and sweetness.

Why It's Exceptional

The articles always contain excellent content about little-known things of curiosity. Reading Anthropologie's blog makes you feel as if you have an inside look into a brand new world you never knew about before. The latest article regarding the founders of Nashville-based Imogene + Willie give you an in-depth glance at the serious amounts of care which goes into a bunch of their pieces and enables you to adore them. It offers a superior an affection for fine craftsmanship - the sort of craftsmanship sold by Anthropologie.

5. Walmart

A year ago Walmart recruited a fashionista named Shauna Miller to get started on Penny Chic - your site for fashion-conscious women on a budget. Your website details how you look stylish without having to spend a lot of cash - even going as far as comparing pricey what to similar - but less expensive ones.

Why it's Exceptional

They certainly the ideal thing for their brand - then one that's very important for the majority of of the customers - that's showing the inexpensive apparel can be fashionable. Whilst not every bit of clothes are from Walmart (that is smart), each will put shoppers to the mindset that cheap is great (with out one is less than Walmart!).

6. DKNY

DKNY is a social websites powerhouse retail services inc ripoff. Only at that past year's Fashion 2.0 Awards they took home the awards for the most powerful Twitter account and finest Blog - each of which are brought to us with the DKNY PR Girl, "Your well-placed source presenting to you behind-the-scenes scoop from the inside Donna Karan New York & DKNY and my well being as being a PR girl living in NY." It's basically a reality Television show in text/image form.

Why it's Exceptional

For everyone which has a slight curiosity about fashion, the brand PR Girl is known as the one who leads the crazy lifestyle of hobnobbing with celebrities and socialites while jet-setting around the globe (something like that). The combined Twitter & Tumblr from the DKNY PR Girl keeps you hooked with constant real-time updates of this lifestyle - to any person thinking about the fashion world - this can be like having exclusive accessibility to the biggest events in fashion.

It concentrates on the brand new York lifestyle - which DKNY items are a prerequisite for. Once we have previously learned above, portraying an appealing lifestyle that will require your merchandise is the better method of getting customers to buy.

7. The property Depot

Lowe's has run in-store home rehabilitation classes for years - and recently has transferred to put those online with all the invention of movie. Their blog - The Apron - can be a complete source for everyone trying to hang images or develop a deck.

Why it's Exceptional

The property Depot is making itself the total online source for home renovation information - which is something which men and women will always need this will let you very hard time determining on their own - I know can barely work with a hammer.

By making their internet site a spot where homeowners constantly come for advice - it'll ultimately become the place they purchase their tools and materials to complete those renovations.

Still Have no idea the place to start?

Just pick connected with your brand you are enthusiastic about and start blogging!