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In developing a business case template, there are several important objectives growth strategies ppt, such as corporate growth strategy. You should create the rational basis for making change necessary. You should provide the foundation for measuring the return on investment and tracking benefits to the bottom line during the implementation phase. You should establish the range of  benefits to be achieved through growth strategy implementation activities. You should make sure project resources are being used to the areas of highest leverage.

The appropriate strategy for a business unit is dependent on the stage of lifecycle for the related industry blue ocean strategy. In the introduction stage, there are heavy expenses across the areas of advertising, selling, sampling, distribution to create product awareness of and demand for the product. In the growth stage, expenditures stay very high, but the focus shifts toward creating and maintain the customer base. During the decline stage, consumers switch to new products—private labels take an increasing piece of the pie. The growth strategy is typified by the reduction in the rate of sales growth and a further decline in product costs. The increase in sales more than compensates for the decrease in pricing (driven by competitive pressures and experience curve effects) in the growth stage, causing cash flows and profitability to increase. The introduction stage is characterized by slow growth. In the decline phase, the business will see continued decline in sales, cash flows, and profitability. . The growth stage is signaled by a remarkable increase in sales growth and profitability. Initial growth strategy is minimal during the introduction stage, so the focus is on informing customers to encourage a trial usage.

There are several types of strategic challenges that can be ascertained from our discussion thus far bain growth strategy. Setting a strategic intent includes defining objectives, defining business battlefields, and choosing the required core competencies. A key challenge to strategy development is ambiguity, in regards to the challenge and approach. There is the strategic challenge of aligning execution context, so that strategy can materialize and eventually realized. An significant strategy development challenge is designing top down intervention fueled by revised strategic intent.

As mentioned, when we analyze the market, both supply and demand analysis need to be evaluated, which includes looking into all the following areas growth strategy. Understand buyer behavior, which includes key consumer purchase criteria, developing the customer value chain, determining the points of purchase, and characterizing customer loyalty. Understand all the industry players and know their market shares, split by overall and by product group, core competencies and characteristics, and market positions. Understand historical and emerging trends in the market. Identify all points of integration. The true structure of both the supply chain and value chain should be diagrammed out and studied. Identify market trends across the areas of socio-environmental trends, supply side trends, and demand side trends. Create a diagram of the market force structure.