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Mobile Fusion contains useful information about the fundamental change in our behavior towards our most personal device-the mobile device and how businesses can use it to keep old customers and get new ones. It is full of tips, and techniques for how to set up and run successful mobile marketing campaigns. This book will help readers understand the journey that mobile technology as a whole has taken thus far and the fundamental change in behavior of todays’ consumer. Readers will also learn how apply SMS for business, set up paid ads, implement Google places for local business, local SEO, incorporate QR Codes into their campaigns, develop mobile presence through mobile websites and mobile apps, and much more. Mobile marketing Here are some of the topics covered in Mobile Fusion: 1. Getting started with mobile marketing 2. Understanding the impact of mobile marketing to your business 3. Targeting and tracking the fast-changing connected millennia generation 4. Taking full advantage of the mobile convergence 5. Leveraging mobile advertising, promotion, and location-based marketing 6. Building mobile sites and mobile applications 7. Performing search engine optimization for local business for Google place, etc 8. Building effective mobile SMS campaigns with a layered approach 9. Integrating online and offline mobile marketing 10. Use location-based marketing to get new customers and keep existing ones 11. Use mobile marketing to improve brand lo