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I am VERY excited to share with you some recent developments in my niche site business. At the end of September and early October, I decided to focus my attention on just 2 new niche sites. As you can read about here, I wanted to focus on starting a little bit larger niche sites rather than my typical 5 page or less micro site. So, I did just that. I created 2 new niche sites each with about 20 pages of quality, original content.

By taking my time with these 2 niche sites, I felt like I would not only be able to produce better content, but I would also be able to give them the love and attention they needed in regards to link building as well. When I was creating dozens of small niche sites at a time earlier in the year, it was difficult to do anything besides automated link building. Having less sites to focus on, is giving me the time and ability to build better content and links. Iâm going to give you all the details on what Iâve done so far. But first, some results! Both sites are just over 2 months old.

One of them is now #3 in Google for its primary keyword and is making over $15 a day ($18.48 yesterday)! I expect this to growâ¦ The second site is still climbing the ranks (around mid 30s right now); but Iâm waiting until it cracks the top 10 to place any adsense ads on it. So, no earnings yet. Iâm particularly happy with the results of my new niche site, because it was created entirely post Panda, Penguin, EMD, and every other Google penalty. This means what Iâm doing works right now. Period. (I never had any doubt because lots of my older niche sites are still do well). However, having a new site always validates the process. There is NO REASON why you canât create a new niche site today and rank it well in Google! The process for finding a great keyword and building the niche site is essentially the same as Iâve always done. I found a keyword that had low competition in Google based on of the criteria I outlined here.

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Essentially I looked for top 10 Google results that were less authoritative (low page authority) and werenât targeting the keyword as well as they could have. The keyword I found had these stats (for my ranking site):

Around 7k exact match searches

Around $.90 average CPC

Average Keyword Competitiveness below 30

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For the site that is not doing as well, it has over 10k search volume, and over $1 CPC, but the average keyword competitiveness is about 38. So perhaps I picked a keyword thatâs too difficult? The first site is certainly easier, as evidenced by the results.

Once I had the primary keyword found, I created some great content. For the site ranking #3, I wrote an exceptional primary post (if I say so myself) that is over 2,000 words long and VERY helpful for those searching in this niche. The other posts were mostly outsourced and 500 words long or so (edited by me though). The site that is not doing as well, also has a great primary post over 1,000 words long. The site ranking well is NOT an exact match domain. Actually its just a related phrase, not even a strong phrase match. The other site IS an exact match domain (I honestly donât think this has anything to do with it not ranking though). I took 2 different paths for link building with each site for testing purposes.

For my new site performing well â I am experimenting with high PR links from expired domains. I also have a few links from Web 2.0/articles. Overall, I have less than 20 linking root domains pointing to my site. About 8 or so are from my own expired domains â each with original content. The other links are basic web 2.0 links, etc. For my non-performing site (so far), I decided to outsource the linking completely. I really wanted to be able to recommend this service to everyone, but after having communication and other problems with their service, I wonât be revealing it. This service turned out to be a bit more spammy than I expected as well. They have linked from thousands of locations to my site, most of which are low quality. If I knew how automated the link building was going to be, I would have avoided it. So as a result, I may have more damage done than I can undo. As a result of this experiment, Iâve at least learned one place I donât want to outsource my links. And Iâve learned that I need to be more careful when hiring someone to link build. LESS LINKS is usually better! You want quality, not quantity.

So, if you absolutely must hire someone to link build â go for the person/package that is offering less links. Its probably a better deal. The other lesson, Iâm learning is that reclaimed domains with original content work for link building. Honestly, I donât know if I even needed them because I found a great low competition keyword, but they are certainly not hurting me.

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