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The competition was the first Miss World pageant, introduced as part of the Festival of Britain celebrations, and it was the audience it attracted who guaranteed its success. Thanks to founder Eric Morley's PR expertise, the first pageant welcomed a global audience greater than international events like the World Cup and the Olympic Games. The BBC televised from 1959 to 1979 and Thames Television picked up the contract from 1980 to 1988. At its peak, the show claimed an audience of 27.5 million in Britain alone a figure comparable to that of a royal wedding Fifty years on from the first pageant, Miss World still pulls in the crowds and can boast an annual audience of over a billion. The press went to town the world's most beautiful women, 26 in all, gathered together in one place and happy to smile at the battery of photographers. Miss World 2013 will be set in one of the most spectacular places the world has to offer, Indonesia. The one month festival of beauty and fashion will see the contestants visiting a variety of iconic locations including Bali and Jakarta. Pristine beaches, awe inspiring temples, and areas of outstanding natural beauty will host a record breaking amount of contestants in Miss World's 63rd year. Over the month a series of events await the contestants. State of the art studios and world class sports stadiums will showcase the talent and sports challenges. Unique and original outfits from the leading designers in Indonesia will add a local flair to the Top Model and Beach Fashion events. Working with our hosts MNC Group (X-Factor, Indonesian Idol), will be a first class entertainment extravaganza. test