User:MimaRay76

Innovation Management - what makes the person benefit?

Creativity is a problem identification and idea generation whilst innovation can be explained as idea selection, development and commercialisation.

You'll find distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance innovation management software, development and commercialisation. Whilst there is absolutely no for sure method to commercial success, these processes help the probability a good ideas will be generated and selected understanding that investment in developing and commercialising those ideas will not be wasted.

Idea valuation techniques include:

a)	Comparing idea types

b)	Analysing fit with the firm

c)	Analysing practical impediments

d)	Deciding when you issue GO or KILL decisions when ideas are in the idea funnel

However, precisely what is often overlooked is in-depth analysis of innovation management. Ultimately, a thought is valued by user take-up. In the commercial world, it is valued all the more severely - by profit margin and shareholder / stakeholder benefits.

Analysis of the buyer experience cycle and also the utility layers is a start point.

Over the buyer experience cycle, it's possible to measure benefit along at the least six stages. Included in this are:

a)	Purchase

b)	Delivery

c)	Use

d)	Supplements

e)	Maintenance

f)	Disposal

Along the utility level, it's possible to measure user benefit along several more levels, including:

a)	(Collective) productivity

b)	Simplicity

c)	Convenience

d)	Risk

e)	Fun and Image

f)	Environmental

g)	Friendliness