Push Technology plus your Mobile Advertising campaign

Push technology is the term for sending direct messages or communications to a push capable client (i.e. a smart phone) from a centralized broadcast (messaging) server. Whereas with pull technology your client requests specific data from your server as well as the server responds by sending data towards the device (eg. For website browsing) instead, push technology allows a user to 'opt-in' to certain messages which will be sent right to their cell phone. Push messages can be sent employing a number of methods. The commonest push technology is Short Message Service (SMS), which is used to deliver sms in one cell phone to a different. Plus there is Multimedia Messaging Service (MMS), which utilizes both SMS and Wireless Application Protocol (WAP) to supply multimedia messages. MMS is employed particularly to send pictures and video from one mobile device to a higher. By using these tools you can broadcast a communication that can activate applications or alerts on the smart phone.

The Apple Push Notification Service is a service developed by Apple that has been launched with iOS 3.0 last year. Push notifications require a dynamic Wi-Fi or cellular connection. These are basically a good way for iOS apps to deliver instant alerts and related information to users. Push notifications allow different apps to notify you of recent messages or events without you needing to actually open the application form. This is similar to how a text might create a sound and pop-up in your screen. Push technologies are a great way for apps to activate with users without anyone's knowledge, whether it be a brand new email or someone tagging an image person on Facebook. Whenever a meeting occurs that creates an application for you a notification, the notification is pushed on the user by 1 of 3 options: sound, on screen alert, or badge. Most apps that support push notifications allow users to select which of the three notifications (if any) they would like to use to be mindful of updates. As well as pushing messages on the screen, push notification also allows apps to display a number or 'badge' on the app's icon. By way of example, the Mail icon will show the number four if you have four unread messages.

Local and push notifications are great for keeping users up to date with relevant content, whether your app is running without anyone's knowledge or inactive. Next to your skin great marketing potential since they allow for communications to visit right to a customer's mobile phone coming from a centralized server. It's a wide array of benefits as it can certainly improve your overall web marketing strategy, while decreasing the costs of communication. It is also easy to personalize the messaging, as most mobile devices use a single owner which will have in all probability it using them all day. The notifications also forces some level of interactivity, as the owners will likely see the new messages and updates when they are available in.

Finally, messages might be broadcast straight away to multiple customers as well, in a very targeted manner, which reduces the quantity of uninterested customers who would be receiving your messages. BlackBerry Messenger and WhatsApp are common mobile-platform messaging applications working with Screenpush which can be used to "push" an email in your friends. As increasing numbers of companies begin adopting push technology to push information to their customer's cellular devices the possibilities with an effective mobile strategy becomes a lot more exponential. If your mobile marketing campaign isn't already using push technology you should think of deploying it right now.